Virtual Festival of Creativity

Watch Now

On January 28th Anheuser-Busch will introduce ABCX, a one-day virtual festival to celebrate creativity in the marketing industry.  Open to our partners and the public, ABCX will feature keynotes, panels and fireside chats with industry leaders.


Gary Vaynerchuk

VaynerMedia, CEO
+ Read Bio

Marcel Marcondes

+ Read Bio

Megan Rapinoe

US Women's National Soccer Team, Two-time World Cup Champion and Co-Captain
+ Read Bio

Gardner Minshew II

NFL Quarterback, Jacksonville Jaguars
+ Read Bio

DeMaurice Smith

NFLPA, Executive Director
+ Read Bio

Michele Roberts

National Basketball Players Association, President
+ Read Bio

Azania Andrews

Anheuser-Busch, Vice President of Marketing Connections
+ Read Bio

Matthew Bull

SoloUnion, Founder
+ Read Bio

Jenna Young

Weber Shandwick, Executive Creative Director
+ Read Bio

Karl Lieberman

+ Read Bio

Gabriel Schmitt

FCB NY, Co-Chief Creative Officer
+ Read Bio

Ann-Christine Diaz

AdAge, Creativity Editor
+ Read Bio



Let’s Get Better, But Never Forget the Lessons We’ve Learned


Join Marcel Marcondes as we kick off ABCX with a conversation about leading through action, putting people first, and succeeding in the new normal.

A Conversation with Gary Vee


Keynote with Gary Vee discussing this transformational time for Madison Ave and how it goes beyond the COVID-19 effect.

The Power of the Modern Athlete's Brand


Megan Rapinoe, Gardner Minshew, DeMaurice Smith, and Michele Roberts come together for a panel moderated by Azania Andrews to discuss the power of players: how they manage their own brand, how they work with external brands, and how they are becoming bigger than their own franchises.

The On-Demand Creative Economy


Matthew Bull, Jenna Young, Karl Lieberman, and Gabriel Schmitt come together for a panel moderated by Ann-Christine Diaz to share the inside scoop on how the creative industry is evolving.



Reach us at